How To Tell A Compelling Brand Story: Make People Feel Something

“People want the soul in things. They want to understand the whys and the whats and the values that surround it…. It’s not just a coat. That coat has a story.” Christopher Bailey (CEO of Burberry) You have a great product, great team, doing great work, and yet something just isn’t clicking! Traction and brand
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Our Guide to Colour Psychology

People make subconscious judgments about a product within 90 seconds of initial viewing and 62% — 90% of the assessment is based on colour alone! I’m not going to lie… sometimes I choose one product over another because I like the colour better… but see, that is the power of colours. Colours transmit messages from the quality
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Humility: The Secret to Successful Teams

“I love condescending and pushy people!” — said no one ever. Yet many of the qualities we attribute to successful people seem to suggest that a certain aggressive type of person will get ahead in life. But anyone who has actually dealt with that type of person knows they’re…unpleasant. So, what is the secret to success? As
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Ways To Make Your Trade Show Booth Stand Out

Ways To Make Your Trade Show Booth Stand Out Your next trade show is coming up fast! How’s your booth coming along? It can be a big investment and stressful trying to find ways to stand out in a event hall full of your closest competition. So, what’s the best way to stand out? An
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